|In the office.|
I'm working on some marketing ideas. The Bobby's Big Box O' Books promotion worked pretty well around the holidays so I thought I would try it again. I finally settled on promoting the titles as Beach Reads as Spring Break is upon us. I like the idea, although, ideally, I should have started promoting it before spring break. It's all about timing. I'm already looking ahead for future marketing ideas and promotions to push the books.
I'd love to hear from you. What marketing ideas work for you or on you? Do sales and promotional deals make you want to read an unfamiliar author?
Marketing and promotion is such a heavy part of the writing job that no one told me about beforehand. I spend almost as much time trying to sell books as I do writing them. :)
Here's the copy that goes with the image above for the new promotion campaign:
Looking for the perfect beach read for Spring Break? Look no further than BOBBY'S BIG BOX O' BEACH BOOKS! For a measly $50 (plus $5 shipping and handling), you get 7 autographed paperbacks (normally a $72 value on its own), a signed Starship Farragut DVD, and a custom piece of art by Bobby Nash. What a great deal for only $50! ( plus $5 shipping and handling domestic - international shipping unfortunately costs more). GET YOURS BEFORE YOU HEAD TO THE BEACH! http://bobby-nash-news.blogspot.com/p/book-bundle-sale.html
What do you think?